Here’s what’s actually broken in most accounts we audit:
If two or more of those describe your account, that’s the gap. And it’s not a tool problem. It’s a strategist problem.
Activity | Frequency |
Search term report review and negative keyword updates | Weekly |
Bid adjustments based on 7/14/30-day performance | Weekly |
Budget pacing review across campaigns | Weekly |
Placement bid optimization (top-of-search, product pages, rest of search) | Bi-weekly |
New keyword harvesting from search term data | Weekly |
ASIN targeting refresh based on competitor movement | Bi-weekly |
Performance reporting with action items | Weekly |
Strategy call with the seller | Bi-weekly |
Most Amazon PPC agencies charge one of two ways. A flat retainer of Rs.10 – 20,000+ per month regardless of performance. Or a percentage of ad spend, usually 8–15%, which gives them a perverse incentive to recommend you spend more.
Neither model aligns with what you actually want, which is more profit, not more spend.
We ask you to invest 50,000 in ads — but we charge only when we hit the performance benchmarks we agree on at the start. If we miss the targets in a given month, you don’t pay the service fee for that month. You still pay Amazon for the ad spend, but you owe us nothing.
This works for one reason. We don’t take on accounts we can’t move. Before we agree to manage an account, we do the free audit and tell you honestly whether we think we can hit the targets. If the account is too far gone, or the product margins are too thin, or the catalog is too small for PPC to matter, we say so. We turn down roughly 40% of audits that come through.
That’s the same reason we keep the model. We get paid when you grow. If you don’t grow, we don’t deserve to.
The honest version of “results” – actual screens, actual data, actual decisions explained.
We see the same mistakes in 80% of accounts we audit. If any of these describe your setup, that’s where the money is leaving.
Running auto campaigns indefinitely without pruning. Auto campaigns are great for discovery in the first 30 days. After that, they should be on a tight leash with daily negative keyword review. Accounts that leave auto campaigns wide open for a year typically waste 20-30% of total ad spend on irrelevant clicks.
Treating ACoS as the only metric. ACoS measures ad spend against ad sales. It says nothing about how PPC affects organic ranking, how it lifts overall account revenue, or whether you’re profitable after Amazon’s fees and product costs. TACoS (total ad cost of sales) is the better metric for most sellers, and gross profit per SKU is the real one.
Bidding the same on top-of-search and product pages. Top-of-search clicks convert at 2–4x the rate of product page placement clicks for most categories. Yet most accounts have placement bid modifiers at zero or default. Even a modest top-of-search bid boost (15–30%) usually pays for itself within two weeks.
Branded campaigns running on broad match. If you’re paying Rs 70 – 150 a click for someone searching your own brand name, you’re paying Amazon a defense tax. Branded terms should run on exact match in dedicated campaigns with tight ACoS targets. We almost always cut branded spend by 40-60% in the first month.
One bid for one keyword across the lifecycle. A keyword bid that worked in month one is rarely the right bid in month six. As your conversion rate, organic rank, and competitive context change, bids need to move with them. Set-and-forget bidding is the biggest source of slow-bleed losses in mature accounts.
We don’t promise specific ACoS targets without auditing your account first. Anyone promising “we’ll get you to 15% ACoS” before looking at your category, margin structure, and current campaign data is selling you a fairy tale.
We don’t promise overnight results. Two weeks for wasted-spend reduction. Four to six weeks for measurable ACoS improvement. Two to three months for TACoS shift. That’s the honest timeline.
We don’t promise rankings. PPC affects organic rank indirectly through sales velocity, but no agency controls Amazon’s A10 algorithm.
Before we ask you to commit to anything, we’ll audit your account. 90 days of search term reports, advertising reports, and campaign data analyzed against our 40-point framework. You get the audit document whether you sign or not.
If we think we can move your numbers, we’ll tell you specifically what we’d change and the timeline. If we don’t think we can, we’ll tell you that too. Roughly 40% of audits end with us recommending the seller doesn’t hire us.