Google may be the world’s largest search engine, but it can also be a powerful tool for businesses looking to increase sales. If you’re wondering how to take advantage of Google’s wealth of online shoppers and potential customers, this blog post has got you covered. We’ll share insights on how to make the most of your Google presence, from leveraging Google Ads and optimizing organic search performance, to using other features like Shopping and YouTube. So read on and get ready to boost those sales!

How to Increase Sales on Google

1. Research your competition

In order to know how to increase sales on Google, you must know who your competitors are. Take some time to research your competition and see what they’re doing to rank high on Google.

Use a tool like Moz’s Open Site Explorer to research your competition. Enter your competitor’s URL into the tool and it will show you which keywords they’re targeting and how strong their backlink profile is.

Another way to research your competition is to simply do a Google search for your target keywords. Take a look at the top results and see what kind of content is ranking well. Is it long-form articles? Videos? Infographics? Make note of what seems to be working well for your competitors and try to replicate that in your own content marketing efforts.

2. Optimize your website for search engines

If you want to increase sales on Google, you need to optimize your website for search engines.

There are a number of things you can do to improve your website’s ranking. First, make sure that all of your website’s content is relevant to what people are searching for. Use keyword-rich titles and descriptions to help your site show up for the right searches.

Second, create high-quality content that will keep readers engaged. Google rewards sites with fresh, original content, so make sure to keep your site updated with new articles, blog posts, or product offerings.

Third, build high-quality backlinks to your website. This will help Google see your site as more authoritative and trustworthy, and thus more likely to rank it higher in the search results.

By following these tips, you can improve your website’s ranking in Google search results and increase sales.

3. Use Google AdWords

Google AdWords is one of the most popular and effective ways to increase sales on Google. By creating and running ads on Google, you can reach a large audience of potential customers who are already interested in what you have to offer. 

AdWords allows you to target your ads specifically to your target market, so you can be sure that your ads are being seen by people who are most likely to convert into paying customers. Additionally, AdWords provides detailed tracking and reporting tools so you can see how well your ads are performing and make necessary adjustments to improve your results.

4. Use retargeting ads

Retargeting ads are a type of online advertising that allows you to keep your brand in front of bounced traffic after they leave your website. 

There are two main types of retargeting: 

  • Pixel-based Retargeting: Pixel-based retargeting uses a code that you place on your website to track visitors as they browse the web.  
  • List-based Retargeting: List-based retargeting uses your email list or contact list to target past customers and people who have shown interest in your product or service.

Both pixel-based and list-based retargeting can be effective ways to increase sales on Google. Pixel-based retargeting allows you to reach a wider audience, while list-based retargeting allows you to laser focus your ads to people who are already interested in what you’re selling.

To get started with retargeting, you’ll need to set up a campaign in Google Ads. You can create separate campaigns for each type of retargeting, or you can create one campaign that uses both pixel-based and list-based targeting.

Once you’ve set up your campaign, you’ll need to create your ad creative. For best results, make sure your ads are relevant and targeted to the specific audience you’re trying to reach.

5. Create a strong call to action

  • Start by creating a strong call to action like “Buy Now,” “Shop Today,” or “Order Now.”
  • Make sure your call to action is clear and concise, so that users know exactly what they need to do.
  • Use persuasive language to encourage users to take the desired action.
  • Use power words like “free,” “save,” and “limited time only” to create a sense of urgency.
  • Include a relevant image or graphic to help visually convey your message.
  • Finally, link your call to action directly to your product page or checkout page. By doing this, you’ll make it as easy as possible for users to take the next step and make a purchase.

Latest Marketing Examples of Brands

In order to increase sales on Google, it is important for brands to invest in SEO and online marketing. There are a number of examples of brands who have increased their sales by doing this. For instance, Nike has seen a 40% increase in sales due to their investment in SEO. Similarly, Adidas has also seen significant growth in sales, with a reported 50% increase.

Other brands who have increased their sales through Google include Reebok, Puma, and Under Armour. These companies have all made significant investments in online marketing, which has led to an increase in sales. In addition to investing in SEO and online marketing, these brands have also focused on creating high-quality content that is relevant to their customers.

By creating informative and keyword-rich blog posts, they have been able to attract more visitors to their website and convert them into customers. If you want to see similar results for your brand, then you should focus on increasing your online presence and creating valuable content for your audience.


In conclusion, it is clear that there are many ways to increase sales on Google. By leveraging the power of search engine optimization, developing a comprehensive digital marketing plan and making use of the various Google Ads features available, businesses can maximize their visibility online and generate more leads and conversions from targeted customers. With this in mind, it is important for companies to be proactive about optimizing their website for better results on Google if they want to improve their bottom lines.